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Pimp Your Hair

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La Riché Directions Hair Dye


Shampoo the hair with a pH acid balanced shampoo.

  • Comb Directions into the hair until it emulsifies, i.e becomes frothy, the pigments will have penetrated in to the hair, lighter shades may require a little more combing.
  • Processing time is between 15 and 30 minutes, a plastic cap will contain the heat on the hair helping to achieve a better result.
  • Rinse the hair thoroughly away from the face with warm water until all the residue dye has been removed.
  • All directions colours can be mixed with each other so to create your own unique shade.
  • Directions will take faster and last longer on chemically treated hair e.g permed or bleached.
  • If more than one colour is applied the hair must be washed and dried separately, greater care must be taken when partially colouring lighter hair.
  • La Riché products are not tested on animals.



  • Do wear rubber or plastic gloves when applying the hair colour.
  • Do use vaseline, petroleum jelly or baby oil around the hairline to avoid staining of the forehead.
  • As with all hair colours, we advise a swatch test first.


  • Do not mix Directions with peroxide.
  • Do not use on eyelashes.
  • Do not use shampoo with conditioner included.


  • Due to the semi permanent nature of Directions certain colours can sometimes leave a slight stain on materials and surfaces.
  • Shades may vary at manufacturers discretion.


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Studiestræde 3
1455 Copenhagen K

Tel: +45 33 12 22 02
VAT: DK 26 81 15 03
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About Black No 1

About Dr.Martens Sole

Black Backyard Market

Black No. 1 is an alternative clothing store that sells Black clothes, shoes, boots and accessories within the styles Rock, Punk, Gothic, Metal, Steampunk, Burlesque, etc. We also stock a large selection of La Riché Directions Semi-Permanent Hair Colour and Stargazer Hair Colour. Pimp your Hair with a crazy colour hairdye. You can shop here on this web site or stop by our shop in Studiestraede 3 in Central Copenhagen, Denmark.

Primarily, our clothes is black, but we have colors in between to vary the look you choose. Our customers are very creative and many buy clothes after the music taste they have and create their own very unique style. We love equipping people, if you need help don’t hesitate to ask for help in the shop or on mail, we will be happy to help create your style with our products.
We greatly appreciate all our customers, young and old, girls and boys, big and small, artists, musicians, stylists, etc.

In addition to Black No. 1, we have True Colors. True Colors is a variation of Black No 1, but only with colored clothes, shoes, boots and accessories. In True Colors, we also stock a fast selling selection of 50s dresses.

Black No 1 er en alternativ tøj butik, der sælger Sort tøj, sko, støvler og tilbehør indenfor bl.a. Rock, Punk, gotisk, metal, Steampunk, Burlesque. Vi har også et stort udvalg af Directions La Riché Semi Permanent Hårfarve og Stargazer Hårfarve så du kan lave den vilde frisure med en ”Crazy Colour”. Du kan handle her på denne hjemmeside eller kigge forbi vores Sorte Alternative butik, Black No 1, Studiestræde 3 i det centrale København, Danmark.

Primært, er vores tøj er sort, men vi har farver i mellem til at variere stilen du vælger. Vores kunder er meget kreative, og mange køber tøj efter den musiksmag de har, og hered skaber deres egen meget unike stil. Vi elsker at klæde folk på, hvis du har brug for hjælp, så tøv ikke med at bede om hjælp i butikken eller på e-mail, vil vi være glade for at hjælpe med at skabe- eller tilføje til din stil med vores produkter.
Vi sætter stor pris på alle vores kunder, unge og gamle, piger og drenge, store og små, kunstnere, musikere, stylister mv

Ud over sort No 1, har vi True Colors. True Colors er en variation af Black No 1, men kun med farvede tøj, sko, støvler og tilbehør. I True Colors, vi lagerfører også et hurtigt sælgende udvalg af 50'erne kjoler.

Black No 1 | Studiestræde 3
1455 Copenhagen K, Denmark
TEL: +45 33 12 22 02 | SE/CVR. 26 81 15 03
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